Wholesale Distribution Services - Get Your Products Into 10,000+ Retail Stores

Transform your DTC brand into a retail powerhouse. Welsdom’s wholesale distribution services connect your supplements, cosmetics, and wellness products with major retailers, health stores, and distributors nationwide, multiplying your sales channels and market reach.

Your Products Belong on Retail Shelves. We'll Put Them There.

Stop limiting yourself to online sales only. While you’re fighting for digital marketing dollars, your competitors are capturing customers in 50,000+ retail locations across the country. Our wholesale distribution network opens doors your brand could never access alone.

What You Get:

10,000+ retail store access

Health stores, pharmacies, big box retailers

Professional B2B fulfillment

EDI integration, retail compliance, trade terms

Distributor network connections

Access to established distribution channels

Retail-ready
packaging

Compliant labeling, barcoding, and case packing

Complete trade
support

Sales materials, training, merchandising assistance

No minimum orders. Flexible terms. Pay only when you sell. Turn retail dreams into revenue.

Get Wholesale Distribution Quote

When You Need Professional Wholesale Distribution

Your Retail Expansion Challenges:

  • Retailers won’t return your calls or consider unknown brands
  • Don’t have the infrastructure for B2B orders, EDI, and trade compliance
  • Can’t compete with established brands that have distributor relationships
  • Missing 80% of your potential market by only selling direct-to-consumer
  • Retail buyers demand terms, credit, and capabilities you can’t provide
  • Don’t understand retail margins, pricing, or category management

Our Wholesale Distribution Solution:

Complete retail channel access with the infrastructure, relationships, and expertise to compete with established CPG brands.

Why Brands Choose Welsdom Wholesale Distribution

"Welsdom got our immunity supplement into 2,500 health food stores in 6 months. Retail now represents 60% of our revenue - $300k monthly from channels we never could have accessed."
- Immunity Brand, now in Whole Foods Market
"We were just another DTC skincare brand. Through Welsdom's distribution network, we're now in CVS, Walgreens, and 500+ independent pharmacies. Retail sales are 4x our online revenue."
- Anti-Aging Skincare Brand

300-500%

revenue increase within 12 months of retail launch

2500+

retail locations average placement for successful brands

40%

higher margins than DTC sales after retail optimization

Brand recognition

exponentially increased through retail presence

Complete Wholesale Distribution Network

Retail Channel Access

Health & Natural Products:

  • Whole Foods Market – Premium natural and organic product placement
  • Sprouts Farmers Market – Natural and organic grocery chain
  • Natural Grocers – Specialty health food retail chain
  • Independent health stores – 5,000+ local health and wellness retailers
  • GNC – Global nutrition and supplement retail network
  • Vitamin Shoppe – National vitamin and supplement chain

Pharmacy & Drug Stores:

  • CVS Health – 9,900+ locations nationwide
  • Walgreens – 8,500+ pharmacy locations
  • Rite Aid – Regional pharmacy chain
  • Independent pharmacies – 22,000+ local pharmacy locations
  • Specialty pharmacies – Compounding and wellness-focused pharmacies

Big Box & Mass Market:

  • Target – Wellness and beauty category placement
  • Walmart – Pharmacy and health category access
  • Costco – Bulk and premium product placement
  • Sam’s Club – Warehouse club distribution
  • Kroger Health – Grocery pharmacy wellness sections

Specialty Beauty & Cosmetics:

  • Ulta Beauty – Premium beauty retail chain
  • Sally Beauty – Professional and consumer beauty products
  • Independent beauty stores – Local and regional beauty retailers
  • Med spas – Medical aesthetic and wellness centers
  • Dermatology practices – Professional skincare distribution

Distributor Network Partnerships

National Distributors:

  • UNFI (United Natural Foods) – Leading natural products distributor
  • KeHE Distributors – Natural, organic, and specialty food distribution
  • Tree of Life – Health and wellness product distribution
  • Nature’s Best – Supplement and wellness distributor
  • Emerson Ecologics – Professional healthcare practitioner channel

Regional Distributors:

  • Northeast distributors – Serving New York, New Jersey, New England
  • Southeast distributors – Florida, Georgia, Carolinas coverage
  • Midwest distributors – Illinois, Michigan, Ohio, Wisconsin
  • Western distributors – California, Arizona, Nevada, Washington
  • Southwest distributors – Texas, Oklahoma, New Mexico coverage

Specialty Channel Distributors:

  • Veterinary distributors – Pet health and wellness product channels
  • Professional beauty – Salon and spa distribution networks
  • Practitioner channels – Healthcare provider exclusive distribution
  • E-commerce B2B – Online wholesale and marketplace distribution

Complete B2B Fulfillment Services

Professional B2B Fulfillment:

  • EDI integration – Electronic data interchange with major retailers
  • Drop shipping – Direct-to-store delivery from our warehouse
  • LTL freight – Less-than-truckload shipping for large wholesale orders
  • Consolidation services – Multi-brand shipments reducing freight costs

Advanced Order Management:

  • Net terms billing – 30-60 day payment terms for qualified retailers
  • Credit management – Professional credit screening and collections
  • Invoice processing – Professional invoicing and accounting integration
  • Order tracking – Real-time visibility for wholesale customers

Retail Compliance:

  • UPC barcoding – GS1-compliant product identification
  • Case pack optimization – Retail-preferred packaging quantities
  • Routing guides – Retailer-specific shipping requirements
  • Vendor compliance – Meeting retailer-specific operational requirements

Sales Materials & Training:

  • Product catalogs – Professional wholesale catalogs and line sheets
  • Sales presentations – Buyer presentations and category analysis
  • Training materials – Staff education and product knowledge resources
  • Marketing co-op – Retailer advertising and promotional support

Merchandising Support:

  • POP displays – Point-of-purchase displays and shelf talkers
  • Planograms – Category management and shelf optimization
  • Promotional materials – In-store marketing and consumer education
  • Demo programs – Product sampling and consumer trial programs

Category Management:

  • Market analysis – Category trends and competitive intelligence
  • Pricing strategy – Optimal retail pricing and margin structure
  • Assortment planning – SKU rationalization and line optimization
  • Performance reporting – Sales data analysis and optimization recommendations

Industry-Specific Wholesale Distribution

Health Channel Expertise:

  • Natural products buyers – Relationships with health store purchasers
  • Pharmacy buyers – OTC and supplement category managers
  • Mass market health – Big box wellness category placement
  • Professional channels – Practitioner and clinic distribution

Supplement-Specific Services:

  • FDA compliance – Ensuring all wholesale products meet federal requirements
  • Lot tracking – Complete traceability from manufacturing through retail sale
  • Expiration management – FIFO rotation and shelf-life optimization
  • Clinical documentation – Research and efficacy data for retail buyers

Popular Supplement Categories:

  • Immunity supplements – High-demand category with broad retail appeal
  • Sports nutrition – Mass market and specialty fitness retailer placement
  • Women’s health – Targeted category with premium positioning opportunities
  • Senior wellness – Growing demographic with pharmacy channel focus
  • Children’s vitamins – Family-focused retail categories and positioning

Regulatory & Compliance:

  • Supplement fact panels – Retail-compliant labeling and claims
  • Health claim substantiation – Legal support for promotional language
  • Import/export documentation – International wholesale distribution
  • Quality certifications – GMP, organic, non-GMO verification support

Beauty Channel Access:

  • Ulta Beauty – Premium beauty retail chain placement
  • Independent beauty stores – Local and regional beauty retailer network
  • Med spas – Medical aesthetic and professional skincare channels
  • Salon distribution – Professional beauty and skincare placement

Cosmetic Trade Requirements:

  • Beauty buyer relationships – Established connections with category managers
  • INCI compliance – International ingredient naming and labeling
  • Safety documentation – Product safety files and regulatory compliance
  • Brand positioning – Premium, mass, or professional channel optimization

Beauty Category Specialization:

  • Anti-aging skincare – Premium positioning and professional channel focus
  • Clean beauty – Natural and organic beauty retailer placement
  • Men’s grooming – Emerging category with significant growth potential
  • Professional skincare – Medical and aesthetic practice distribution

Beauty Marketing Support:

  • Brand storytelling – Compelling brand narratives for retail buyers
  • Ingredient education – Consumer and staff education materials
  • Visual merchandising – In-store presentation and display optimization
  • Seasonal programs – Holiday and promotional campaign support

Pet Retail Channel Access:

  • Pet specialty stores – Independent and chain pet retailer placement
  • Farm & feed stores – Rural and agricultural market access
  • Veterinary clinics – Professional recommendation and direct sales
  • Mass market pet – Big box pet department placement

Pet Product Expertise:

  • AAFCO compliance – Pet food and supplement regulatory requirements
  • Veterinary endorsement – Professional recommendation and credibility building
  • Pet owner education – Consumer materials and staff training resources
  • Seasonal planning – Holiday and peak season inventory management

Pet Category Focus:

  • Joint health supplements – Senior pet and large breed focus
  • Digestive health – Probiotic and enzyme products for pet wellness
  • Skin & coat health – Omega and nutrition-based appearance enhancement
  • Anxiety & calming – Natural stress relief and behavioral support

Wholesale Pricing & Margin Optimization

Wholesale Pricing Structure

Retail Margin Requirements:

  • Health stores: 40-50% gross margin (2.0-2.5x cost multiplier)
  • Pharmacies: 30-40% gross margin (1.8-2.0x cost multiplier)
  • Big box retailers: 25-35% gross margin (1.5-1.8x cost multiplier)
  • Specialty beauty: 50-60% gross margin (2.5-3.0x cost multiplier)

Distributor Margin Structure:

  • National distributors: 15-25% gross margin
  • Regional distributors: 20-30% gross margin
  • Specialty distributors: 25-35% gross margin
  • Direct retail: 35-50% gross margin

 

 

Pricing Optimization:

  • Competitive analysis – Ensuring optimal positioning vs category leaders
  • Margin ladder – Manufacturer → Distributor → Retailer → Consumer
  • MAP policies – Minimum advertised price protection
  • Volume discounts – Incentive structure for larger retailers

Trade Terms & Credit Management

Payment Terms:

  • Net 30 days – Standard industry payment terms for qualified retailers
  • 2/10 Net 30 – Early payment discounts for cash flow optimization
  • Consignment programs – Revenue-sharing for premium placement opportunities
  • Floor planning – Inventory financing for seasonal and promotional programs

Credit Management:

  • Credit applications – Professional credit screening for new accounts
  • D&B reporting – Business credit bureau integration and monitoring
  • Collections management – Professional accounts receivable management
  • Credit insurance – Protection against wholesale customer defaults

Wholesale Distribution Technology

B2B E-Commerce Platform

Professional Wholesale Portal:

  • Account-based pricing – Customer-specific pricing and product access
  • Bulk ordering – Case quantities and wholesale minimums
  • Order history – Reorder functionality and purchase tracking
  • Credit terms – Net payment processing and credit limit management

Advanced Features:

  • Product catalogs – Professional product information and specifications
  • Inventory availability – Real-time stock levels and allocation
  • Shipping calculators – Freight quotes and delivery estimation
  • Document center – Invoices, statements, and compliance documentation

EDI & System Integration

Electronic Data Interchange:

  • Purchase orders – Automated order processing from retail systems
  • Invoicing – Electronic invoice transmission and processing
  • Shipping notices – ASN (Advanced Shipping Notice) integration
  • Inventory updates – Real-time stock level synchronization

Retail System Integration:

  • Walmart EDI – Direct integration with Walmart purchasing systems
  • Target integration – Automated order processing and compliance
  • Amazon Business – B2B marketplace integration and fulfillment
  • Custom integrations – API connections for proprietary retail systems

Getting Into Retail: Step-by-Step Process

Phase 1: Retail Readiness Assessment (Week 1-2)

Product Evaluation:

  • Market fit analysis – Product-market fit for retail channels
  • Competitive positioning – Differentiation and pricing strategy
  • Margin analysis – Profitability across distribution channels
  • Packaging assessment – Retail-ready presentation and compliance

Brand Preparation:

  • Brand story development – Compelling narrative for retail buyers
  • Sales materials – Professional catalogs, line sheets, presentations
  • Regulatory compliance – All labeling and claims verification
  • Quality documentation – Certifications and testing results

Phase 2: Distribution Strategy & Pilot Program (Week 3-8)

Channel Strategy:

  • Target retailer identification – Best-fit retail partners and channels
  • Distributor matching – Optimal distribution partner selection
  • Geographic planning – Regional rollout strategy and market prioritization
  • Pricing finalization – Wholesale and retail price optimization

Pilot Launch:

  • Initial placements – 50-100 store pilot program
  • Performance monitoring – Sales velocity and turn rate tracking
  • Feedback collection – Retailer and consumer response analysis
  • Optimization – Product, pricing, and positioning refinements

Phase 3: Scale & Expansion (Month 3-12)

Retail Expansion:

  • Successful pilot scaling – Expanding to additional locations and chains
  • New channel development – Additional retail channel opportunities
  • Geographic expansion – National rollout and market penetration
  • Category leadership – Dominant positioning and market share growth

Long-term Partnership:

  • Account management – Ongoing retailer relationship management
  • Category optimization – Continuous improvement and innovation
  • Market expansion – New product launches and line extensions
  • Strategic planning – Long-term growth and market development

Wholesale Distribution Investment & ROI

Service Investment Structure

Setup & Onboarding

  • FREE consultation – Begin with a comprehensive retail readiness assessment and tailored go-to-market strategy.

  • Seamless setup – We handle full integration with your distribution network and backend systems.

  • High-impact marketing support – Includes professionally designed sales materials, catalogs, and buyer presentations to kickstart retail engagement.

  • No long-term contracts – Enjoy flexibility with simple month-to-month service options tailored to your goals.

Ongoing Service Fees

  • Performance-based model – Our success is aligned with yours. We only earn when you grow.

  • Retail integration support – Smooth, ongoing connections with major retailers through EDI and other tools.

  • Credit and billing management – Streamlined handling of buyer credit terms and account health.

  • Promotional partnership – Ongoing marketing support tailored to retail growth and visibility.

Additional Services

  • Trade show representation – Boost your visibility with experienced sales professionals at major industry events.

  • Custom sales materials – Unique presentations and marketing collateral tailored for your brand and buyers.

  • Regulatory consulting – Expert guidance on labeling, certifications, and industry compliance.

  • Market intelligence – Data-backed competitive and opportunity insights to sharpen your strategy.

Wholesale Distribution ROI Analysis

Revenue Impact Projections:

  • Year 1: Additional revenue from retail channels
  • Year 2: Revenue from full distribution network activation
  • Year 3: Revenue from category leadership positioning

Margin Optimization Example:

  • DTC margins: 60-70% gross margin but high marketing costs (30-40% net)
  • Wholesale margins: 40-50% gross margin but low marketing costs (35-45% net)
  • Volume scaling: 3-10x revenue potential through retail distribution
  • Brand value: Retail presence increases brand equity and DTC conversion

Investment Recovery Timeline:

  • Month 1-3: Pilot program generating initial wholesale revenue
  • Month 4-6: Service fees covered by wholesale margin improvements
  • Month 7-12: Positive ROI and significant revenue growth
  • Year 2+: Wholesale distribution driving majority of business growth

Why Welsdom Wholesale Distribution is Different

Manufacturing-Integrated Distribution

Complete Supply Chain Control:

  • Manufacturing to retail – Seamless integration from production to shelf
  • Quality assurance – Consistent standards from manufacturing through retail sale
  • Inventory optimization – Production planning aligned with retail demand
  • Cost efficiency – Eliminating intermediary markups and handling

Unique Competitive Advantages:

  • 100-unit minimums – Start wholesale distribution with minimal inventory investment
  • Same facility operations – Manufacturing, quality control, and distribution integration
  • Regulatory expertise – Compliance knowledge from production through retail
  • Single point of contact – One team managing entire retail supply chain

Established Retail Relationships

Proven Track Record:

  • 15+ years of retail distribution experience and buyer relationships
  • 10,000+ retail locations currently served across all major channels
  • $500M+ in retail sales generated for client brands
  • 95% retailer satisfaction rate with placement and performance

Industry Expertise:

  • Supplement distribution – Deep knowledge of health and wellness retail
  • Cosmetic placement – Beauty industry expertise and buyer relationships
  • Pet product channels – Veterinary and pet specialty distribution experience
  • Regulatory compliance – Expert knowledge ensuring smooth retail relationships

Transform Your Brand Into a Retail Powerhouse

While your competitors spend fortunes on digital marketing for diminishing returns, you could be capturing customers in thousands of retail locations where they’re already shopping. transform your brand from online startup to retail leader.

Contact Welsdom today

Frequently Asked Questions

How long does it take to get into major retailers?

 Pilot programs typically launch within 4-8 weeks. Major chain approvals can take 3-6 months, but we expedite through established buyer relationships.

 Health stores typically require 40-50% margins, pharmacies 30-40%, and big box retailers 25-35%. We optimize pricing for profitability across all channels.

 Yes – EDI integration, barcoding, case packing, routing guides, and all retailer-specific requirements are handled by our team.

 We provide 90-day performance guarantees. If products don’t meet minimum turn rates, we help optimize or transition to better-performing channels.

 Yes – our global warehousing network supports international wholesale distribution in 15+ countries with local compliance and currency management.

 Net 30 days is standard, with some major retailers requiring Net 60-90 days. We handle all credit management and collections.

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